|
KMID : 1138720080340010054
|
|
Korean Public Health Research
2008 Volume.34 No. 1 p.54 ~ p.67
|
|
|
The Effects of TV Public Advertising on Cancer Screening Belief and Intention
|
|
Kye Su-Yeon
Choi Kui-Son
Park Eun-Cheol
|
|
|
Abstract
|
|
|
Objectives: The aim of this study was to investigate the effects of cancer screening advertising on cancer screening belief and cancer screening intention.
Methods: In 2005, a questionnaire-based survey was carried out in a population consisting of South Korean adults aged 30 years or over(n=845). Multiple-stratified random sampling according to the principle of proportionate probability sampling was adopted as the sampling method. Data were collected by interviewers through personal household interviews. Sociodemographic characteristics, cancer screening belief, cancer screening intention and exposure to Public Service Announcements were assessed.
Results: Thirty nine percent of the sample reported exposure to Public Service Announcements on cancer screening. Cancer screening belief did not differ between exposed group and unexposed group. Cancer screening intention increased significantly in the exposed group.
Conclusions: Cancer screening advertisement appeared to have stimulated improvements in cancer screening intention. These findings encourage the continuation of the multifaced media campaign, with future evaluation to consider whether the behavioral measures change
|
|
|
KEYWORD
|
|
|
Cancer Screening Advertising, Cancer Screening Belief, Cancer Screening Intention
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|